Over the past fourteen years I've been involved in the tech industry here in Phoenix Arizona. It started with a quick education over at the High-Tech Institute and lead me to where I am today. My interest in tech started in the early days of angelfire web pages, then over to graphic design, then web design, web developement, mobile development, digital marketing, and now product management. While I didn't take the direct path to product management I feel that the path I have taken has given me a different perspective on the field. I have worked for several Arizona based companies including Apollo Group, and Desert Schools Federal Credit Union. Outside of my daily job I like to donate my time and skills to small businesses and charities.
Using data to drive user work flows and user interface decisions will improve your product and drive engagement. Identifying pain points early in your development process can help save your app rating when you ultimately release.
Every day people unknowingly have hundreds of micro moments that, if tapped into, could change the way you do business. Explaining some of these concepts and increasing your social currency can be challenging but I have found success telling the story through results.
What do you do when 80% of your traffic has shifted to mobile? The state of Indiana recently had this problem and I suggested a rather simple data based solution. Place all of your efforts into updating the way mobile users interact with your website.
This fully loaded dashboard was created as a real-world solution to help track adoption of a recent website upgrade. It provides a succinct snapshot of your real-time traffic. Split right down the middle to show desktop traffic, total traffic, and mobile traffic complete with linked reports. If you add in segmentation you can take this report to the next level.
With the latest release of the new iPhone it would be nice to easily track adoption to make the tough decisions on whether it’s time to update your site to support the new devices or if you can hold off for just one more month... Apple doesn’t make it easy, as they have the branding set to “iPhone” for all devices regardless of device. No Worries, I have a solution. The best way around this is to filter by device and screen size.
Owning, maintaining, upgrading several digital products for the credit union. Using data to make the best decisions to improve the experience for the member.
Over the years I've used my skillset to help improve the community by assisting non-profits, and local businesses with all things digital.
From ideation to delivery I've been working with our team to produce the best product possible using data and user feedback to help drive adoption.
Sharing my knowledge of the banking industry to help clients make the best decisions in regards to vendors and digital products.
Developed custom responsive web and mobile products for the Department of Transportation in an agile environment
Worked directly with the human/computer interactions team to make data driven decisions and create a better overall user experience for anything digital facing.
Developed internal web applications, and maintained the customer facing website.
Updated and drove branding decisions for each of the publishing companies web properties. Focused on page rank, W3C Compliance, and User Experience for each specific market.
Made the jump over to development to create, manage, and maintain over 5,000 cross browser compatible custom eCommerce websites.
Created processes to develop and distribute easy to maintain and cross browser compatible websites using PHP.
Humble beginings. My first professional position using screen printing and creating business cards, post cards, and tri-folds for local businesses around the valley.
A+ Certification • Notary Public • Microsoft Dynamics CRM • Sitecore Web Experience Manager • Sitecore Content Marketing Fundamentals • Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials • Advanced Google Analytics • Google Tag Manager Fundamentals • Google Ecommerce Analytics • Google AdWords Fundamentals • Google Adwords Search Advertising • Google AdWords Display Advertising • Google AdWords Mobile Advertising • Google Mobile Sites Certification • Facebook Advertising Buying • Facebook Advertising Planning • Nominee for Presidents Award Desert Schools Federal Credit Union • Certificate of Appreciation for Online Account Opening • Member of the United Way Committee Desert Schools FCU • Member of the Arizona Technology Council
Salesforce • Eloqua • Responsys • Sitecore • Content Personalization • Alkami ORB • Fiserv Solutions • Microsoft Dynamics CRM • DOMO • Tableu • Geckoboard • PowerBI • Omniture • Google Analytics • GTM • Facebook Pixel • PPC Retargeting • LiveChat • SharePoint • DocuSign • Google Docs • Basecamp • Jira • Outlook 365 • Visual Studio • Invision • Coggle • Adobe ExactTarget • Adobe Design Suite • CSS • SASS • SCSS • HTML5 • jQuery • Bootstrap • Angular • JavaScript • PHP • VB • ASP.net MVP • ASP.net MVC Razor • Agile Scrum • Lean Methodology • Kanban